The $20 Portrait Package That Turns Into $400 (or more!)
We recently had a client come back to view their portraits. While they were taking in the images in our Portrait Theater & having some popcorn, they told us about their experience at a department store studio. And it’s not the first time we’ve heard something similar. Our client had gone to a local department store on the spur of a moment to have some family portraits taken. They chose the studio because it was convenient and offered a $20 package. When they went to pick up their portraits, however, they ended up making a $400 purchase. In the same breath, our client tells us that they wished they had known about us before they went to the department store. You see, the portraits were nice, but not fantastic. The family wasn’t all that happy with them, even though they spent more than they originally intended. More than one member of the family had bright spots and blemishes that stood out in their portraits. However, they loved high school senior portraits we had just done for them. They told us how much they appreciated the amount of time we took with them, our cozy studio, and how fantastic their son looked in his portraits. We had taken a great deal of time and put much thought into creating the portraits as well as carefully retouching them after the session.
It’s a story we’ve heard many times before, and actually we’ve heard of some folks who purchase even more. So ask yourself - if you are going to have a family portrait created and you are the kind of person who might end up spending more on the portraits than you originally intended (even if they aren’t the greatest), why not forgo the department store studio all together? Not to knock them at all, they do fill a need. Generally speaking though, for a little more investment and time, you will get more time and attention, a higher quality portrait, a professionally trained and experienced photographer, professional enhancing & retouching, and more at a dedicated professional portrait studio such as ours.